Sport Beans: Jelly Belly gets serious
Tuesday, September 9th, 2008
Like most people, I generally only eat jelly beans around Easter. But I recently sampled a line from Jelly Belly called Sport Beans —so-called “energizing jelly beans.” According to JB, the beans are “packed with power and clinically proven to maximize sports performance … each 100-calorie bag delivers carbs for fuel, electrolytes to maintain fluid balance, and vitamins to optimize energy release.”* I decided to put them to the test.
